Food Design

The sound of sausage: When a bite produces a distinct crunch, they taste particularly good. Fish sticks, on the other hand, do not make such great noises, but they can be arranged nicely in the pan. And why tea biscuits must have precisely 52 notches is still not clear. The TV documentary Food Design shows how form, color, smell, consistency, the sounds made during eating, manufacturing technique, history and stories influence food design. Should foodstuffs be considered designer products in the same way as Armani suits, Alessi coffee cups and Ferraris. Of course! Food Design makes a case for a design discipline that has received little attention, inviting its audience to take part in a sensual journey through the wonderful world of food.

TV documentary⎪ AT 2008 | HDCam | 16:9

WRITTEN BY ⎪ Sonja Stummerer, Martin Hablesreiter, Michael Seeber, Roland Hablesreiter
DIRECTED BY | Martin Hablesreiter, Sonja Stummerer
PRODUCED BY ⎪ Nikolaus Geyrhalter, Markus Glaser, Michael Kitzberger, Wolfgang Widerhofer

DOP | Ludwig Löckinger
SOUND | Andreas Hamza
FOOD STYLING | Akos Neuberger

PRODUCTION | NGF - Nikolaus Geyrhalter Filmproduktion
CO-PRODUCED BY | ORF (Franz Grabner), AVRO (Marijke Huijbregts)
IN ASSOCIATION WITH | ARTE France - Unité Découverte et Connaissance - Hélène Coldefy (Christine Reisen) , SVT (Vera Bonnier), YLE FST (Jenny Westergard)

WITH THE SUPPORT OF | Vienna Film Fund, Austrian Television Fund,
MEDIA Programme of The European Union

FESTIVALS | Jihlava, Bratislava, Prag, Tranzyt, Bologna, Lago, East Silver Market,
Warsawa (2009), Helsinki (2009)

MORE ON | Nikolaus Geyrhalter Film
Sonja Stummerer & Martin Hablersreiter also featured in The New Yorker